ClickZ interviewed some of the industry's major players for their reaction to the new Google/AOL alliance.

Their conclusions?

The real losers were MSN and the search community, who need a legitimate third choice for search. Most feel that MSN's demographic targeting is very appealing, but their lack of status will prevent Google and Yahoo! from matching the capabilities. Google's plan to add graphic elements such as logos to paid listings drew little interest from search marketers.