December 22nd, 2005 by James Omdahl
ClickZ interviewed some of the industrys major players for their reaction to the new Google/AOL alliance.
Their conclusions?
The real losers were MSN and the search community, who need a legitimate third choice for search. Most feel that MSNs demographic targeting is very appealing, but their lack of status will prevent Google and Yahoo! from matching the capabilities. Googles plan to add graphic elements such as logos to paid listings drew little interest from search marketers.
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