December 28th, 2005 by James Omdahl
Now that the dust has settled a bit, we can take a deeper look at the Google/AOL deal and examine what it means to us as Affiliate Marketers.
A hot possibility would be the opportunity to place sponsored searches for AOL-specific traffic. Kevin Lee, chairman of the Search Engine Marketing Professional Organization, stated, “We have found that for a lot of clients, the traffic that comes in off AOL converts slightly better than the rest of the traffic. So if one had the opportunity to bid separately for that traffic, one would bid more.” You can read the entire article here.
This “segmented bidding” has huge potential for Affiliate Marketers, who have the ability to construct unique landing pages/content for a specific audience/Internet traffic.
Lets see how this story develops….
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