December 19th, 2005 by James Omdahl
According to Jupiter Research, display and search adspend is projected to increase about 10% annually over the next five years. To help advertisers measure and compare the performance of their online ads with their radio, TV and print campaigns, Yahoo is launching an analytics service offering an apples-to-apples comparison across various channels. Online advertising is projected at $13.6 billion in 2006 and $15.1 billion in 2007. More.
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