You may have heard of the Web 2.0 concept, but Shawn Collins writes that there is a new concept in affiliate marketing which he calls Affiliate Marketing 2.0 (Hey, there is nothing wrong with jumping on the 2.0 bandwagon!)

The overall concept behind both Web 2.0 and Affiliate Marketing 2.0 is giving your target market (consumers or affiliates) the product or service they really need by interacting with them in a meaningful way.

So, after reading the article, I was wondering: if you are an affiliate, what is it you are really looking for in an affiliate program? Is it all about the dollars and cents, or is there something more that makes you stick with one company? What could an affiliate program do that would set it apart from its competitors?

Please leave a comment and let us know what you think.

Thanks!