January 31st, 2006 by James Omdahl
I see affiliates as the clutch of Internet shopping. Without them, it would be a lot of grinding and stalling.
News is coming out of the e-tail (online virtual storefront) sector that may affect affiliates. Search engines, retailers and ad agencies are calling out for universal product decription for online advertisements.
The focus will be on SKUs.
I see this call to standardize as a step backwards for affiliates, who oftentimes use their skills for creating eye-catching, creative ad text in order to attract clicks.
Do we have any e-tail affiliates out there who want to share their thoughts on this issue? Please share your knowledge with the rest of us.
The online experience is much more pleasant when you know how to drive it—and affiliates are the shopping mall valets.
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