Sometimes you've gotta love Google.

As some of you already know, Yahoo just shortened their pay-per-click ads to be more like Google's. The move was a bit controversial to say the least, since short ads tend to increase click throughs, but most likely will decrease overall conversion. (read: Yahoo makes more $ while you make less)

Anyway, Barry at Search Engine Roundtable just found an example of Google testing LONGER ADS! See the example here.

Word is that Google is running a limited test of allowing advertisers to use up to four lines of text on their ads.

While I doubt this will be anything more than a test, it is a great way for Google to make Yahoo look a bit silly - not that Yahoo isn't doing a good enough job on their own.