January 24th, 2006 by James Omdahl
Sometimes youve gotta love Google.
As some of you already know, Yahoo just shortened their pay-per-click ads to be more like Googles. The move was a bit controversial to say the least, since short ads tend to increase click throughs, but most likely will decrease overall conversion. (read: Yahoo makes more $ while you make less)
Anyway, Barry at Search Engine Roundtable just found an example of Google testing LONGER ADS! See the example here.
Word is that Google is running a limited test of allowing advertisers to use up to four lines of text on their ads.
While I doubt this will be anything more than a test, it is a great way for Google to make Yahoo look a bit silly - not that Yahoo isnt doing a good enough job on their own.
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