Google just announced that it has purchased dMarc Broadcasting, a company that works with advertisers by helping them get their ads on the radio. From the press release, it sounds like AdWords advertisers may eventually have the option to place radio ads through AdWords.

I am wondering about the logistics behind something like that. Will Google record a radio ad based off your ad text and then distribute it through radio stations? Will you have to record your own ads? Will this type of advertising be cost-effective for affiliates, or only for big companies who have “branding dollars”?

No matter what the end product looks like, this is a very interesting move. It seems that Google is loving the online advertising dollars so much they are trying to dominate traditional media forms as well. I have heard about Google creating a print ad product, now radio…next TV?

As an affiliate, would you be open to taking part in Google radio advertising? Do you think a company like Google could find a way to make radio advertising affordable enough for affiliates to take part?