If you are in the search marketing biz, it is easy to question Google's infamous motto "Do No Evil." Just a few hours of dealing with the mystical "algorithmic" aspects of the AdWords platform will make any person start questioning the dark soul that must reside somewhere in the AdWords servers within the mighty Googleplex.

Can you tell I have been working with AdWords lately? :)

The reality is that any company with the cash and influence Google has will undoubtedly be scrutinized to the point that some of their actions will look a bit self-serving, even "evil." Whether or not that is fair is up for debate - I am sure Microsoft would have something to say about it.

Well, a new Web site is taking a constant poll on Google's "evilness" levels by allowing people to rate Google-related news from "Real Good" to "Real Evil." For example, this is a graph of Google's "evilness" based on user ratings of Google news stories:

So if you are looking for an outlet for your Google-related frustration—or if you have the Google love—pop on over to www.EvilorNot.info and get out your emotions. It is like free therapy with a line graph.

[Bonus Link] I found out about this site on Matt Cutt's blog, where he has an interesting post on "linkbaiting." See it here.