January 12th, 2006 by James Omdahl
It has been a pretty well-known fact in the search engine optimization community that the advanced algorithm Google uses to weed out Web page spam in the United States has not really translated into non-English versions of Google.
At this years Google Dance, I had a chat with the well-known Danish SEO, Mikkel deMib Svendsen, who told me how much easier it is to optimize sites for Google in Scandinavia, France, Germany, or any other non-English-speaking country.
It sounds like this might not be the case much longer.
Matt Cutts of Google fame has put out a warning on his blog to “spammy,” non-English sites to clean up their act–or face the consequences. The post has a great example of a spam page in German that, until quite recently, was working very well for optimization purposes.
Matt is not known for posting idle threats, so chances are there are some changes coming…and soon.
