Press Release Strategy
As a follow-up to James' post on the importance of doing a press release, there is now a free ebook available to help you in this effort. Go ahead and revisit James' info, check out the e-book and figure a way to apply it to your strategy.
The New Rules of PR is the latest resource created by David Meerman Scott. The 21-page book gives insight and advice into how to:
You can check out more of David's relevant resources here. Enjoy...and share the knowledge!
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Comments
Press Releases are definitely the most cost/time effective way to build natural search results and inbound links.
There are a few services to take a look at besides PRWeb.
Business Wire and PR Newswire are the industry leaders and about 95 % of publiclly traded companies use one or the other. Their low-cost competitor is MarketWire with web distributions starting at $60. Be warned that if your really want traditional media to even have a chance of seeing your release, use BW or PRN. Marketwire and PR Web do not have direct feeds into editorial Content Management Systems nor have direct feed. If you are just looking for web distribution, any of the services will do and each offer a variety of tracking tools.
MarketWire http://www.marketwire.com
Business Wire
htt://www.businesswire.com
PR Newswire
http://www.prnewswire.com
Posted by: Xavier | January 20, 2006 01:09 PM
Great feedback Xavier. Way to share the knowledge!
Posted by: Jack | January 23, 2006 11:18 AM
I second that! Thanks for the post Xavier.
Posted by: James Omdahl | January 24, 2006 09:39 AM
COMMENT REMOVED - OFF TOPIC
Posted by: Nick Stamoulis | March 8, 2006 07:35 AM