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19
Jan

Press Release Strategy

January 19th, 2006 by James Omdahl


As a follow-up to James post on the importance of doing a press release, there is now a free ebook available to help you in this effort. Go ahead and revisit James info, check out the e-book and figure a way to apply it to your strategy.

The New Rules of PR is the latest resource created by David Meerman Scott. The 21-page book gives insight and advice into how to:

  • Create press releases that sell your product/service immediately
  • Use RSS feeds for your releases
  • Employ relevant search terms in your releases and much more

    • You can check out more of Davids relevant resources here. Enjoy…and share the knowledge!

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    Posted in: Search Engine Marketing News

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    4 Responses to “Press Release Strategy”

    1. Xavier Says:
      January 20th, 2006 at 1:09 pm

      Press Releases are definitely the most cost/time effective way to build natural search results and inbound links.
      There are a few services to take a look at besides PRWeb.
      Business Wire and PR Newswire are the industry leaders and about 95 % of publiclly traded companies use one or the other. Their low-cost competitor is MarketWire with web distributions starting at $60. Be warned that if your really want traditional media to even have a chance of seeing your release, use BW or PRN. Marketwire and PR Web do not have direct feeds into editorial Content Management Systems nor have direct feed. If you are just looking for web distribution, any of the services will do and each offer a variety of tracking tools.
      MarketWire http://www.marketwire.com
      Business Wire
      htt://www.businesswire.com
      PR Newswire
      http://www.prnewswire.com

    2. Jack Says:
      January 23rd, 2006 at 11:18 am

      Great feedback Xavier. Way to share the knowledge!

    3. James Omdahl Says:
      January 24th, 2006 at 9:39 am

      I second that! Thanks for the post Xavier.

    4. Nick Stamoulis Says:
      March 8th, 2006 at 7:35 am

      COMMENT REMOVED - OFF TOPIC

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