For all of you that consider yourselves a part of the search marketing industry/community, I highly recommend reading the summary of Danny Sullivan's keynote speech at Search Engine Strategies Conference in Chicago. The summary was written by Andrew Goodman and is split into two different parts:

Search Marketing's About People and Principles, Not Just Algorithms, Part I
Search Marketing's About People and Principles, Not Just Algorithms, Part II

The keynote address focuses on the growth of the search marketing community and the responsibilities search marketers have as the community grows and gains visibility.

If you have a spare 10 minutes, it is well worth a read.