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Update: Yahoo Sponsored Ads

As an update to my post last month about Yahoo! shortening the sponsored ad character limit, the move is expected to begin tomorrow.

What will happen?

  • More ads will be shown per page display
  • It will allow for more of an apples-to-apples comparison with your Google ads, since the ad length will be similar
  • Conversion may suffer, since the longer ads allowed us to better qualify traffic with more ad description
  • There is an article here that further discusses the changes and what we can expect to see as a result. Keep an eye on your stats tomorrow, and let us know of any trends you see develop.

    Good luck!

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