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17
Jan

Update: Yahoo Sponsored Ads

January 17th, 2006 by James Omdahl


As an update to my post last month about Yahoo! shortening the sponsored ad character limit, the move is expected to begin tomorrow.

What will happen?

  • More ads will be shown per page display
  • It will allow for more of an apples-to-apples comparison with your Google ads, since the ad length will be similar
  • Conversion may suffer, since the longer ads allowed us to better qualify traffic with more ad description

    • There is an article here that further discusses the changes and what we can expect to see as a result. Keep an eye on your stats tomorrow, and let us know of any trends you see develop.

    Good luck!

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    Posted in: Pay-Per-Click

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