So, CBS and Time Warner decided to merge their struggling, young TV channels (CBS owns UPN, and Time Warner owns WB) into one brand new channel, The CW.

I have a gut feeling that no one representing Internet marketing was sitting at the ol' board table when the ink was drying on the contracts.

Why do I say this?

Welcome to TheCW.com! I know it shouldn't make me smile, but it kinda does.

Hope you have a great weekend!