February 2nd, 2006 by James Omdahl
Search Engine Lowdown has reported some MSN AdCenter versus Google AdWords data.
I agree with them that MSNs conversion results are superior, and also that conversion data is skewed a bit as a result of less impressions and competition.
The advice is good. Here is some to consider:
- use correct grammar, and include your keyword(s) in the ad
- do not repeat, do not repeat, do not repeat
Please read the info regarding MSNs “Quality Score” if you are building landing pages for your search term ads. The entire article is here.
Enjoy!
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