I read an article from InformationWeek titled "Google's Long Shadow". It briefly discussed three start-up search models attempting to break out of the shadow, or mold, that Google has created. The one that caught my eye was Gravee.com.

The pro I see: Gravee will share up to "70% of all ad revenue with Web sites and content owners that appear in our search results anytime an ad is clicked."

The con I see: Will search results truly be relevant?

Using revenue generated from paid search to compensate those who create relevant content and sites: what do you think?

Check out this free demo for more groovy Gravee detail, and find out what it wants to be when it grows up.