Google to Pay Advertisers $90 Million
In some breaking Yahoo! News (interesting how fast this was flown to the top of the flagpole), Google will settle a "click fraud" case and pay advertisers a $90 million settlement.
The news arrived late Wednesday amidst the lawsuit that alleged Google attempts "to conceal the magnitude of click fraud to avoid making refunds."
"Mischief makers and scam artists repeatedly click on specific advertising links even though they have no intentions of buying anything. The motives for the malicious activity known as click fraud vary widely, but the net effect is the same: advertisers end up paying for fruitless Web traffic."Yahoo! is also a party to the lawsuit, and stated they will fight the accusations.
Click fraud...that uncle of the Internet world who always creates a commotion at family reunions....
What are some thoughts out there on the scope of this issue? Is it an unavoidable risk of our world, or is it something bigger?
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Comments
Is anyone eligible to claim part of the $90M. If yes, what does one need to do to prove and collect for click fraud?
Posted by: The Sage | March 9, 2006 03:50 PM
Thanks for the comment Sage! I have posted an update to answer your questions here. Be sure to stop by for any updates.
Posted by: Jack Boulant | March 9, 2006 04:45 PM