New PPC Buzzwords: Drafting and Hijacking
Search Engine Watch has an interesting article on PPC "drafting" and "hijacking" that is worth checking out. See the article here.
For those who want the Reader's Digest version - here are the definitions:
Drafting - where an advertiser conducts a search marketing campaign and a competitor takes advantage of the traffic by bidding on related termsHijacking - when a competitor outranks an advertiser's campaign by outbidding them
But seriously, the full article is like 13 short paragraphs long, so read it already!
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