Did you know that every time you performed a search on Google, they make $0.12? Now multiply that by 2.7 billion for the searches Google performed in January 2006. Yeah, I know...I couldn't think of anything funny to say either. The screen on my calculator cracked. This info comes via a BBC report that outlines the search engine battlefield.

As many may already know, the search engines make the majority of their coin from sponsored advertising. So what are the search engines doing to protect their revenue stream?

They are always on the look-out for the returning salmon. What do you mean, Jack? Well, they are purchasing companies that have a built-in, batteries-included audience: Flickr, Del.icio.us, MySpace.

Check out the article and let me know what you think. I really enjoyed the knowledge, and I hope you get something out of it as well.