March 8th, 2006 by James Omdahl
Did-it.com, home of the frog blog, has released a Pay-Per-Click (PPC) Conversion Index.
Did-it.coms VP of Technology, Craig Wood, stated, “Some are abandoning search and that concerns us…. I would love for a takeaway from the index to be, Heres a way to rethink my campaign.”
The current data encompasses several months of data, and Google has steadily remained as the champion converter (sounds like something i would buy at an auto parts store) throughout the testing. MSN has been a recent conversion climber as well since December.
Read the entire article here.
Who is gonna step up and challenge the crown of Google? Does your own reporting validate this info?
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