26
Apr
Apr
Virtual Advertising
April 26th, 2006 by James Harvey
So you are playing your favorite smash and grab video game … driving or swinging something horrific at someone else. Microsoft decides they want to sell you something. Yep, it is coming and probably already here in some games.
Microsoft is buying Massive, Inc which is a startup that places advertisements in video games. Looks like yet another way to attract traffic. Not sure if I am happy about this one though.
Read about it here in the WSJ.
Enjoy!
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