11
May

Does the Weather Impact Lead Volume?

May 11th, 2006 by James Omdahl


Lead volume seems a little soft today, which strengthens my hypothesis. You probably already have this figured out - so please just humor me.

InsureMe hits and lead volume appears to be strongly correlated with the weather. Per weather.com, the entire country, save a little rain in the Midwest, is having a beautiful day. When the weather is nice insurance shopping seems to slow down. Does anyone else see this correlation?

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2 Responses to “Does the Weather Impact Lead Volume?”

  1. James Harvey Says:

    I would think so … if it is coming off bad weather. Otherwise, it is just normal IMHO.

  2. Peter Says:

    Obviously increased internet traffic causes storm clouds to form. Top-down causation!

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