Google Grabs More Market Share - MSN Continues to Fall
CNET sums up new ComScore data that shows that Google's market share continues to grow - while most of its competitor's market share is on the decline.
Here is a bulleted summary of the data (based on home, work and university Internet users:
- Google's market share climbs from 42.7 percent in April 2005 to 43.1 percent in April 2006
- Yahoo!'s market share decreased from 30.7 percent in April 2005 to 28 percent in April 2006
- MSN is down from 16.1 percent in April 2005 to 12.9 percent in April 2006 (ouch)
- AOL Search is down as well from 9 percent in April 2005 to 6.9 percent in April 2006
- Ask.com is falling too, from 6.1 percent in April 2005 to 5.8 percent in April 2006
Moral of the story, Google is kicking butt. And the funny part is this - how many Google ads have you see lately? Actually, how many Google ads have you seen EVER?
Crazy, eh? I guess having good search results will make you a lot more money than having terrible ones.
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Comments
What's interesting is that Yahoo, MSN, AOL, etc. lost more market share than Google gained during the period. What minor player(s) are picking up this difference?
Posted by: Chuck | May 22, 2006 03:24 PM
That is a good point Chuck - I know they said that MySpace showed up in a distant 6th, but I doubt that they could have made that big of a difference.
Maybe some of the emerging social networking sights (aside from MySpace) are starting to steal more share from the biggies - like flickr, YouTube, and others.
Or maybe it is InsureMe.com :)
Posted by: James Omdahl | May 22, 2006 03:29 PM
I'll bet getting even bigger didn't help Google's case against IE7 either (see Darth Vader.
Hey, don't you think those old school interruption style commercials from Ask.com are kind of catchy?
Posted by: Jr. | May 23, 2006 07:38 AM
Hey Jr.
I really like the Ask.com commercials - unfortunately it might be too little too late.
We all know Ask.com as Ask Jeeves the site with the friendly butler who answered your questions. In reality their search results were mainly PPC ads (actually I think you had to go two screens down before you got to the natural results). So if you are like me and you used Ask Jeeves in the past, your chances of coming back are pretty low - with or without the binoculars – because the results were a lot worse than Google’s.
Nowadays, I do have to admit that the Ask.com results aren't too bad - although their index is pretty stale (still seeing 800insureme.com in there, a site that was 301 redirected on 4/20/2006)
With that said, now that Ask has sent Jeeves (a much loved mascot) into retirement, they have to dump a ton of money into ads to reposition themselves as Ask.com. Unfortunately, they are repositioning themselves as Google with binoculars, and I don't know if giving people a site preview is something they ever wanted in the first place (clicking on a site is easy, and the back button works just fine).
In the end, I think all of the new Ask.com hype is too little, too late.
So with all that said, yes, those commercials are catchy. :)
Posted by: James Omdahl | May 23, 2006 10:29 AM
That "terrible ones" link should've been to a screengrab of MSN's bad results. Now that MSN is spam-free (temporarily, at least) the link's impact is lessened.
However, since I am the only one reading this post, it doesn't matter very much, does it?
Posted by: Peter | May 30, 2006 01:35 PM