Google Rolling Out "Click-to-Play" Video Ads
The Google AdWords team has just announced that they will be rolling out their new "click-to-play" video ads on the AdWords network. See the details here.
It looks like the ads will be placed in the content network and advertisers will be able to target based on web site, keywords and geo location. You also have the opportunity of running the ads on a CPC or CPM basis.
Interestingly, the ads won't run until the user initiates it - so people won't be bombarded by unwanted videos with long load times.
Make sure you look at the example video ad for flowers on the Inside Adwords site. It is, um, different. :)
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Comments
At first blush I thought, "Who would click this to watch a commercial?" But, I guess if it were remarkable I might. The challenge is to create a viral ad, so that people will feel lucky that they get the chance to click.
Posted by: Jr. | May 24, 2006 07:40 AM
Dead on Jr.
That first frame will make or break you when it comes to people viewing your ad.
Funny thing is, I am sure it is Google's best interest to make sure your ads are viral too. Imagine what would happen if you made an ad so good everyone was emailing a link to it to their friends. Chances are a lot of people would click, and when they do, Google gets paid.
If Google video ads provide fruitful, I have a feeling that it eventually will provide creative services for larger video ad clients. This will hopefully help adoption of the medium while adding even more ways for Google to monetize AdWords advertisers.
As an advertiser I would kind of look at this as a catch 22. While you might get a lot of exposure from the "viral" video ad, you might end up paying a lot for unqualified clicks.
Posted by: James Omdahl | May 24, 2006 09:09 AM