May 4th, 2006 by James Harvey
Looks like a group of advertisers are fed up with what they believe is a scheme by Yahoo thru their ties to Adware and the “art” of typosquatting. A class action lawsuit has been filed against claiming has knowingly engaged in “syndication fraud”. A quote from the article:
The suit claims that Yahoo displayed these advertisers online ads via spyware and adware products and on so-called “typosquatter” Web sites that capitalize on misspellings of popular trademarks or company names. Potentially more explosive is the plaintiffs claim that Yahoo regularly uses its relationship with adware and typosquatting sites to gin up extra revenue around earnings time, alleging that the company is conspiring to boost revenue by partnering with some of the Internets seamier characters. From the lawsuit:
The article has some pretty strong words against the search engine giant. Press like this only serves to make MSN and Google look better. In this case, bad press really is bad press.
Keep on …
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