Looks like all those Tivo and Tivo like machines (DVRs - Digital Video Recorders) out there will be resulting in bucks n-yo-pocket. Advertisers are now using DVR data to demand lower ad prices and are diverting more money into other forms of advertising - read Internet, etc. Seems they don't want to pay as much for recorded commercials as most folks just blast thru them. This my friends is the market at work. Of course, traditional media powerhouses are resisting as they are huge, big-foot sized machines which hate change.

So, go forth and encourage Tivo purchases. Read about it here.

Keep on.