May 31st, 2006 by James Omdahl
Seth Godin recently posted a video that shows the results of an eye tracking experiment on Squidoo.com. The video (below) is worth a watch because it really shows how people scan and hunt around a webpage.
Check it out (if the video is taking forever to show, go here)…
Next time you are designing a webpage, remember this video. Make it a goal to create a page that helps people figure out what your site does and guides them to do what you want them to do.
The more confusing your page, the less of a chance you are going to sell something. And yes, Im talking to the owners of all of those insurance-mortgage-weight loss-pharmaceutical-flower-dating sites.
If you dont focus, how do you expect your visitors to?
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May 31st, 2006 at 11:06 am
Whoa! Thats crazy!
I got a headache trying to keep my eye on the blue dot. This seems like it would be an excellent tool to determine whether or not a website causes consumer confusion and if so, how. Neat!
June 3rd, 2006 at 12:53 am
For sure Peter. The only problem is, eye-tracking tests are wildly expensive at this point.
I find the correlation, or lack there of at some points, of mouse movement versus eye position to be pretty amazing.
Good stuff.