9
Jun

Eric Schmidt Emails AdWords Advertisers About Net Neutrality

June 9th, 2006 by James Omdahl


WOW! We got an email from the CEO of Google, Eric Schmidt! Oh wait…everyone kinda did.

It looks like Eric Schmidt is not a fan of the bill that is in the House of Representatives that would charge for heavy use of internet bandwidth. Cant imagine why not…oh yeah, because it would make things like Google Video very expensive to do. And we all know that Google is a little strapped for cash and all.

Here is a copy of the email:


Subject: [Inside AdWords] A letter from Eric Schmidt, CEO

As an AdWords advertiser, youre likely familiar with the ease of access you have to a wide variety of content while navigating the internet. Our CEO Eric Schmidt addressed how access to the internet could change, and how you can help, in his recent letter on the topic of net neutrality — learn more below:
Dear AdWords Advertiser:

Theres a debate heating up in Washington, DC on something called “net neutrality” - and the outcome of this debate may very well impact your business. Therefore, we are taking the unprecedented steps of calling your attention to this looming crisis and asking you to get involved.

Sometime in the next few days, the House of Representatives is going to vote on a bill that would fundamentally alter the Internet. That bill would give the big phone and cable companies the power to choose what you will be able to see and do on the Internet.

Today the Internet is an information highway where anybody - no matter how large or small, how traditional or unconventional - has equal access to everyone else. On the Internet, a business doesnt need the networks permission to communicate with a customer or deploy an innovative new service. But the phone and cable monopolies, who control almost all broadband Internet access, want the power to choose who gets onto the high-speed lanes and whose content gets seen first and fastest. They want to build tollbooths to block the on-ramps for those whom they dont want to compete with and who cant pay this new Internet tax. Money and monopoly, not ideas and independence, will be the currency of their Internet.

Under the proposed “pay-to-play” system, small- and medium-sized businesses will be placed at an automatic disadvantage to their larger competitors. Those who cannot afford the new Internet tax - or who want to compete directly with the phone and cable companies - will be marginalized by slower Internet access that will inevitably make their sites less accessible, and therefore less appealing.

Creativity, innovation and a free and open marketplace are all at stake in this fight. Imagine an Internet in which your access to customers is constrained by your ability to cut a deal with the carriers. Please call your representative in Congress at 202-224-3121. For more information on the issue, and more ways to make your voice be heard, visit http://www.itsournet.org/.

Thank you for your time, your concern and your support.

Eric Schmidt
CEO of Google, Inc.

P.S. - If you are unsure of who represents you in Congress, you can look them up by zip code at http://www.house.gov/. And if you would like to stay informed about this issue, and other policy issues affecting Google, you can opt-in to our policy mailing list at http://groups-beta.google.com/group/googlepolicy/subscribe (powered by Google Groups).
[You can see the Inside AdWords post here.]

Now I appreciate my buddy E-Money (that is what I call Eric Schmidt now, since we are good friends and all) is saying, and I think net neutrality is a great idea. So go get em E-Money.

But the funny thing is, as my boss Mike “The Sage” Sajdak pointed out, Google has never particularly cared about its advertisers needs (except for the nice X-man present we get every year). Heck, it is near impossible to get consistent customer service from Google. But now that they want our help, we get a love letter from the CEO? Funny how that works.

Why do I feel so used all of a sudden?

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