Fun Friday Controversy - Is Google Letting Click Fraud Happen?
Blogger Donna Bogatin started a buzz in the PPC world on July 9th by posting quotes made earlier by Google CEO Eric Schmidt at Stanford University. Donna quotes Eric in saying that the "perfect economic solution" to clickfraud is to "let it happen."
Google fired back today by stating that the quotes were taken out of context and that "The fact is that Google strives to detect every invalid click that passes through its system."
So what do you think, oh AdWords users? Do you feel like Google is doing a good job detecting every invalid click? Do you feel like clickfraud is or isn't a problem?
[Thanks to Search Engine Watch for the scoop]
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Comments
Click Fraud is an interesting topic - one which both clicktracks and adwatcher will stop, one which will cost you an estimated 20% of your ad budget.
This is an interesting article with valuable information. I have used both clicktracks and adwatcher to prevent clickfraud. What we and many other webmasters are starting to do is invest our marketing dollars into clicktracks, adwatcher or other ad tracker software.
If you are looking for more information on adwatcher or clicktracks i recommend you take a look at: http://www.trackingsoftwarereviews.com they have full reviews on both clicktracks and adwatcher!
Mike Baker
Posted by: Mike Baker | August 6, 2006 02:04 PM