August 16th, 2006 by Mike Sajdak
In todays pay-per-click (ppc) environment, its important to spend some time working the tail. This means finding and adding words to your ppc account that require very low bids.
Recently, I stumbled upon this online thesaurus , which I think will prove useful. For example, bidding on the phrase “cheap health insurance” seems like a really good idea. Chances are 300+ people have also thought it was a good idea. By using the thesaurus to find synonyms for cheap, you can find potential alternatives for this adjective. The synonym result can then give you more adjectives to run through the thesaurus.
Thinking out of the box and following the trail to the end of the tail will help you prevail.
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