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How Should You Spend Your Time as A Search Marketer

Rand Fishkin at the Seomoz Blog gives us a glimpse into his company's online marketing efforts with his post Time Distribution for Effective Online Marketing. I suggest you read the full post, but here is his breakdown of how he thinks an online marketer's time should be spent:

40% Building Viral-Worthy, Authoritative Content
25% Developing New Features/Designs
10% Keyword, Industry & Competitive Research
10% Participating in Online Communities
10% Testing/Refining Based on Visitor Data
5% Manual Link Building

Pretty interesting stuff if you ask me. Rand is well known for his ability to develop successful viral content - so I can see why he would spend a lot of time there.

And speaking of viral content, make sure you check out our Insurance Blog's video wrap-ups...and while you are at it, forward the link to all of your friends...and tell them to send it to....and blog about it...help us out here. :)

Have a great weekend!

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