What Google is looking for now is a higher quality, more content-rich website for its users. Google wants to know that, whether it is sending someone to a website via its organic listings or its Adwords system, that they will have a high quality experience there.

Any other kind of site gets knocked off of Google immediately.

So what does 'high quality' mean to Google?

It means Content! Good and Free Content.

Now, if you are like most marketers, you spend all of your writing time in the 'sales copy' frame of mind. That's copy designed to persuade someone to your way of thinking. It's designed to inspire some action, whether it's a purchase or an optin.

But the other kind of writing that you need to start thinking about is writing for content, and that requires a different frame of mind. Typically you are writing to educate or entertain someone, and not (usually) to make a sale.

To further complicate things, you are not only writing for your human reader, but also for an electronic reader. Your website needs to be built in such a way that it becomes very 'findable' by search engines.

You'll have access to two authorities about these two kinds of writing this Thursday at Noon Pacific Time at the Googleicious Teleseminar.

David Garfinkel is called 'The World's Greatest Copywriting Coach', and is my personal mentor as well. David will talk to us about the difference between writing for content and writing for sales. But most fascinating is that he'll be talking about how to combine Sales copy elements into your Web Content.

Writing your content this way prepares your reader for the sales messages to follow, and is worth your while to implement.

Dave Taylor, author of 'Growing Your Business With Google', will talk about what kind of website attracts search engines (and traffic) like bees to honey and how to write your content so that search engines can find it before they find someone else's site first.

Perry Marshall will be there, too, talking about what's changed at Google, and the most important things you need to do to your Adwords campaign NOW to avoid being delisted and drop your cost per click at the same time.

The Googleicious teleseminar is a $39.95 value, but yours free with your purchase of any Landing Page Cash Machine ebook. It's my gift to you for joining the Landing Page Cash Machine community.

The Landing Page Cash Machine is the standard reference on making your website convert more of your visitors into buyers. Get yours now at the special Googleicious page on my website. You'll not only get to attend the Googleicious Teleseminar Free as my guest, but you'll also receive big discounts on some special packages.

Just two last things . . . TODAY, Wednesday is the last day to register for the Teleconference and the last day for the special pricing. The offer ends at Midnight Pacific Time.

To Your Success,

--Mark Widawer