Mike, April and I are out here in smoky Santa Barbara at Commission Junction University. After a nice breakfast and a walk on the beach, we wandered into the first session C is for Cookie - a reference to the famous song by Mr. C. Monster. I am in the session now, learning about why no one should delete their cookies, how cookies are not at all evil, and getting a technical perspective on how cookies work and how you can make them work for you as an advertiser. Pretty straightforward stuff - but important stuff if you are working with CJ.

The next session is R is for Revenue - which used to be called R is for Relationships (or at least that is what I saw on an old agenda). I am not really sure why the name changed, but hopefully they will talk about building relationships to some extent. Relationships = good.

Oh yeah, the reason why I called this "smoky" Santa Barbara is because the air here is filled with smoke from a forest fire somewhere outside of Burbank. We actually flew over the fire last night on our way out here from Denver - a pretty spectacular sight...should have gotten a picture, but I didn't have time to get one. If you spend any time outside here you end up looking like you have some gnarly dandruff - and the sun is glowing orange - very eerie.

Alright, better get back to listening. If you are reading this and you are at CJU, please come up and introduce yourself. We are here to meet people, so don't be shy. :)