Dear Affiliate Partners,

Thank you for your continued support and commitment. Last quarter was absolutely amazing! During that time, we rolled out our new lead site and began offering our affiliates script tracking, automated co-branding and increased payout frequencies.

As a result, our new lead site dramatically improved the consumer experience, as evidenced by improved conversions across the board. What’s even more exciting is a new, incredible ability to perform A/B testing on internal traffic, which we expect will lead to even more conversion enhancements.

Script tracking has been a phenomenal success. In summary, this tool allows you to upload your Google, Yahoo or MSN conversion tag directly onto your affiliate site. Then, when the consumer reaches the last page of our lead form, your script is dynamically displayed, interacting with the cookie on the consumer’s browser and communicating to the respective search engine whether or not the keyword generated a completed lead. We believe this tool can result in dramatically improved ROI.

Automated co-branding has also become very popular, with three to four affiliates now co-branding per day. This tool, used in conjunction with our new and improved quote boxes, allows you to start the lead on your site, then seamlessly transition the consumer to InsureMe. The major search engines have been focusing on improving search results, and we believe co-branding aligns well with that goal.

Recently, we gave you the ability to start getting paid more frequently–even weekly. We know that many of our affiliates have extremely large credit card bills, and getting your checks to you in a more timely fashion helps reduce financial stress. That means you can focus on what you do best–drive high quality traffic.

In addition to all this, we also instituted some sizeable commission increases last quarter. We will continue down this path as our agent base grows. You can take an active part in that by referring agents to our program, generating high quality traffic, and building advertising campaigns that generate new business for our agents and carriers. But please, above all, avoid consumer confusion, as it hurts our agent base by lowering lead quality.

As you can see, we work hard and continuously to improve our affiliate program. We are grateful for your contribution and hope to grow and prosper together with you.
I can’t wait to see what the future holds!

Best regards,

Mike Sajdak
Chief Financial Officer