October 19th, 2006 by James Omdahl
Wow - I don’t know if I am scared or really impressed.
Google just opened up the public beta of Website Optimizer - which basically helps you test different elements of your landing pages by using the Website Optimizer product. From looking at the demo it looks like you chose elements on you page that you would like to test - stuff like images, headlines and copy - and then Google uses JavaScript to switch those elements and test conversion based on the different page variations.
On one hand this seems like a really nice thing that Google is doing, especially for advertisers that have Quality Score problems in AdWords. But at the same time, it is kinda creepy to think that Google is collecting that information and is actually in charge of your Website content.
Here are some links to help you learn more about the product:
Neato Google Website Optimizer video
More info from the Unofficial Google Analytics Blog
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