The Search Engine Watchers are talking about the (perpetually) upcoming Panama ad platform for Yahoo Search Marketing. There is actually a letter from Yahoo posted there that explains some of the changes that Panama will bring. There is some new stuff and some info that echoes our post after Search Engine Strategies.

I think Mel66 captures the overall feeling that InsureMe’s PPC team is feeling about Yahoo when he(she?) says:

I wish Yahoo would hurry up and get their crap together. Has anyone logged into the DTC this week? What a disaster.

Check the post and prepare for the coming changes…