The Bad SEO Contest - Tell Me What is Wrong With This Site...
I ran across a site last night while I was checking out Craigslist and I pretty much fell off my couch.
The owners of the site were looking for help with their search engine optimization and were asking for the following:
- Any minor website changes recommended to increase potential traffic.
- Any thoughts for additional key words or phrases for inclusion.
- Your fees.
When I actually visited the site, www.chartwellcapitaladvisors.com (yes I am using a "nofollow" tag on the link) I really couldn't believe my eyes - and I though this would be a good lesson for all of our affiliates new to SEO to learn what not to do.
But instead of telling you why, I want you to tell me...and there is even a prize for the first InsureMe affiliate (you need to have an account and no InsureMe employees please, sorry) to leave a comment with the answer. The prize is a copy of Seth Godin's newest book, Small is the New Big (the book kicks butt).
So the official question is this: What is the biggest cardinal on-page optimization sin that the Chartwell Capital Advisors have committed?
Ready? GO!
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Comments
Hi James.
Matt Cutts would love this site! How about those thousands of hidden keywords at the bottom of the page. There's also zero navigation and internal/external links. Just a couple of issues I noticed from a definate SEO rookie!
Posted by: Chuck | October 3, 2006 02:30 PM
Alright Chuck! That's the answer - hidden keywords galore. If you can't figure out what we are talking about, go to the site, hit control+a and then scroll down...ta-da! Hidden text city :)
Chuck, your book is on the way!
Posted by: James Omdahl | October 3, 2006 03:38 PM
But James - Matt loves all affiliates...remember
Posted by: Chris Chandler | October 9, 2006 10:55 AM