As a paid search copywriter, I often find myself sitting at my computer for long periods every day typing in keywords and derivatives, then stuffing them into our search engine campaigns. But as anyone who does this kind of thing knows, that list of derivatives is infinite—and can drive even the sanest person nearly insane.

One day recently, I decided to take the advice of coworker James and one of our affiliates who's "in the know" and check out the Keyword Tumbler. Reading James's previous post on the subject, I installed it on my desktop and set out to figure out how it works. I didn't really "get it" at first; but after playing around with it for a while, I realized the potential this little gold mine really has.

I just happened to be working on state terms at the time, so I typed in my string of keywords with a state name and clicked on the keyword generator button. Voila! Multiple strings of those same keywords appeared, with the words all ordered differently. This definitely made things easier, so I took a leap of faith and plugged another state name into the same string of words. Like magic, a new keyword string appeared with my new state name.

Totally enticed, I wondered what would happen if I put in a two-word state name (like North Carolina, for instance). I knew I didn't want the words to appear separately, so I decided to type them together as one word ("NorthCarolina"). Sure enough, this kept the compound term together so I didn't end up with nonsensical mumbo jumbo separated by other words. I then highlighted all the terms generated using this method, used "ctrl f" to open the "find" box, typed the state terms in as one word (as I'd entered them), and then replaced them the way I wanted them to appear instead ("North Carolina").

Wow, this was really easy!

Needless to say, I'm hooked. I've decided the Keyword Tumbler is worth its weight in gold—and I wouldn't be surprised if it helps us score some big wins online. Better yet, it's made generating keywords much quicker and easier, so I'm spending less time doing that and more time writing.

And that's enough to, as my good friend and coworker Jeannine says, "make my heart go pitter-patter."

If you've never tried this baby out, you don't know what you're missing. But don't take my word for it; check it out for yourself. You'll never go back!