I stumbled across this thread on Search Engine Watch and had a good laugh. If you are fed up with the less than stellar track record of Yahoo Search Marketing’s Direct Traffic Center (DTC), you are not alone. I know our PPC team doesn’t exactly love Yahoo right now.

It seems that much of the Direct Traffic Center’s functionality was down for about three days, and frighteningly enough, while it was down it sounded like Yahoo had little faith in restoring the system any time soon. From the last post in the thread it seems like things might be working over there again…but who knows if everything is fixed and if it will last.

I don’t know about you, but I am rooting for Yahoo to get their act together. A world without Yahoo would be a bit too Googly for me. Unfortunately, it seems like Yahoo’s biggest threat is might be Yahoo, as a recent article in The Economist pointed out.

We can only hope that Panama treats us advertisers better than DTC - but as the Search Engine Watch moderator Discovery says – “I hear panama is a nice place to visit, but you wouldnt want to live there.”