Now that I have rambled on about tracking your work through your InsureMe affiliate account, I want to talk about another form of tracking that could be one of the most powerful tools in your PPC arsenal. The tool?

Google Conversion Tracking.

When we started doing pay-per-click marketing about three and a half years ago, we always found it kind of difficult to really understand what was and what wasn’t working. I mean, we could look at our Campaigns and see what are conversion rates were - and we could also see that for AdGroups if we set them up with a unique tracking number in the AdGroup. But beyond that, we were really flying blind. We really had no clue which keywords were really performing for us and which were not. Without really understanding what was successful and what was not on a granular basis, we also had a hard time figuring out best practices on Google.

I’m happy to say that that’s not the case anymore - and we can thank the Google Conversion Tracking tool for the change. Now when we sign into our Google AdWords account we can see the exact conversion rate for every single keyword we have (and there are thousands).

I can’t emphasize enough how important this tool can be to your business as an affiliate. I know that a good percentage of our affiliates are using the conversion counter tool right now, and we have heard that it has dramatically improved their AdWords accounts. I know it has really helped us out. Gone are the days of wondering which keywords are working and which aren’t - now we know and we can act accordingly.

When we first started sing conversion counter we waited a couple of weeks before really diving into the data, but when we did we were amazed what we found. For example, when we started to dig through our account, we were finding keywords that had cost us hundreds of dollars per conversion…which means we were basically tossing money out the window…and no one likes doing that. Except for some rappers I have seen on MTV - but I digress.

By using Google’s Conversion Tracking and spending a couple hours looking through the data, we saved our company thousands of dollars a month. Even better, we used the conversion data to locate our best keywords and creative - and with that knowledge we were able take those best practices and increase our revenue by thousands of dollars a month.

Pretty awesome, eh? Don’t you want to be awesome too?

Of course you do…and good news! InsureMe affiliates are a couple easy steps away from being totally awesome - because you are only a few clicks (and maybe a tiny bit of typing) away from having AdWords Conversion Tracking running on your InsureMe promoting AdWords account. All you need to do is grab the conversion tracking code from your AdWords account and enter it into the “Tracking” section in your InsureMe affiliate account. Within an hour or two your conversion tracking script will go live and your AdWords account will start displaying conversion data.

YAY! You get to be awesome!

If you need help with this stuff, send me an email or give me a call - I’m here to help.

Google Conversion Tracking is one of the most powerful tools you can have for your AdWords account. If you aren’t using it - START! Stop tossing away money and start TRACKING - if you do you might be able to afford to toss money out the window like one of those rappers on MTV.

Actually, you might just want to put it in a mutual fund …