First off - we are on snow day number three here at InsureMe, meaning the office is officially closed. A few of us are in the office this morning though…cabin fever was killing me and I won’t be in next week, so I wanted to get something accomplished before 2007.

Here is a picture looking out of the west side of the InsureMe building…pretty snowy, eh? Alright, enough about the darn snow, let’s talk about AdWords.

One of the biggest complaints that advertisers have about Google AdWords is the lack of clarity Google gives when it comes to their Quality Score calculation. Since Quality Score is one of the key elements to Google’s ad serving algorithm, not “getting” quality score can be a little more than frustrating for an advertiser.

It seems that Google may have finally realized that they were being a bit vague when explaining Quality Score, and in a rare act of “black box” clarification, Google has added a fair amount of information about quality score to the AdWords help center.

The new Quality and Performance sections are:

Quality and Performance Overview
Quality and Performance Factors
Troubleshooting
Improving Ad Performance

While I doubt there is any super-secret AdWords info in any of the pages, but getting a high level understanding of Google’s intentions certainly won’t hurt. So if Quality Score has been hurting your head as bad as it has hurt ours in the past, print out everything you can from these help sections, grab a cup of hot chocolate, and read away. Who knows…you could figure something out that could make you a gillion dollars.

[Bonus: I enjoyed this post on Quality Score over at the Out of My Gord blog.]

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