December 4th, 2006 by James Omdahl
Happy Monday!
I was digging through the messenger bag I use for work this weekend and found a blog post I printed out back in October but forgot to read. The post, vaguely titled Ross Dunn Answers SEO Question #4, got me thinking - are inbound links as important as I make them out to be?
The thing is, I have been doing SEO for about three years now and I InsureMe’s site has seen some decent results. One thing that I really started to notice about a year ago, at least in the insurance vertical, was that your inbound links seem to matter a heck of a lot more than your content. This was perplexing, since at every SEO conference someone is always preaching about how “content is king” - but to me it seems like content is, at best, the court jester.
In answering Question #4, Ross Dunn really helped me understand why perceive links to be the real King in SEO, and others still feel content and on-page optimization are King. I highly recommend reading the entire blog post, but to give you a taste, here are some of Ross’ main points:
- Links are extremely important, but your content and on-page optimizations have to be good to harness the full power of your inbound links
- Some sites might rank very well with little or no content and a ton of good links, on the other had, some sites will rank well with great content and only a few good links.
- Every site ranks based on links and on-page factors…the importance of those two factors can and will vary from site to site.
Interesting stuff, huh?
Many thank yous to Ross for writing such a clear and informative post. It really helped me get some more perspective on link building versus on-page optimization. 
Related posts:
- Your SEO Checklist - Make Sure Your Site is Search Engine Friendly Ross Dunn at Search Engine Guide wrote a must-read article...
- Content - King or Kong? Can content carry your site to the top of the...
- Anchor Text and Age of Link Top Link Value Factors Survey Wiep.net has just come out with the results of a...
- Good Content Makes for Good SEO or Finding a Niche For Fun and Profit In a recent post titled “SEO Advice: Writing useful articles...
- Check Other Sites Links with Hub Finder Link development is an extremely important part of the search...
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