Last week there was a good amount of buzz surrounding Google’s algorithm change that would help eliminate Google Bombs in the search results. At the same time, many webmasters have seen fluctuations in our Google rankings, which gets us wondering, has the Google Bomb fix effected our rankings?

Matt Cutts, being the nice guy he is, took the time to analyze five webmasters’ sites to explain why their change in rankings had nothing to do with the Google Bomb algo change.

A couple key points from Matt:

I said to expect those (roughly monthly) updates to become more of a daily thing. That data refresh became more frequent (roughly daily instead of every 3-4 weeks or so) well over a month ago. My best guess is that any changes people are seeing are because that particular data is being refreshed more frequently.
This fits what I am seeing. This morning I noticed that the total number of links to www.InsureMe.com had
increased and that many of our rankings had shifted since last week. It will be interesting to see if our rankings move around on a daily or weekly basis.

Matt also said:

The advice I’d give site owners is to take a step back and take a fresh look at your site. In many cases, you want to make sure that you’re adding lots of value for users.

In his comments, Matt challenges webmasters to look at their sites and make sure that the site is truly adding value. He suggests having helpful content, a complete website (no empty or broken pages), and original content (not reused articles from other sites).

It might not be anything new, but by looking at Matt’s extensive comments, I think we can deduce that the algorithmically, Google search can identify (and penalize) websites that have empty and incomplete pages, and sites that reuse other site’s content. Also, it looks like sites primarily send traffic to other sites will not do so well in Google search.

Based on that information, I would suggest that InsureMe affiliates trying to do well in the natural rankings make sure your site has multiple pages of original content, and more importantly, you use one of the InsureMe quote boxes to drive traffic to us. Since the quote boxes are produced in JavaScript, Google’s spiders should have trouble seeing that your site send traffic to another site.

With that said, I have heard reports of Google’s spider being “seen” following JavaSript links on occasion. And also, if your site gets a manual review by a human editor, it will be fairly obvious that you are sending traffic to another site.

For Matt’s recent post on the topic, go here. To read his extensive comments where most of the information above comes from, go here.