January 24th, 2007 by Brittany Heidtke
Now this might not be a bad thing, but if you were counting on bidding the same way you used to in the old Yahoo platform and ranking for what you paid for– you may have a rude awakening come February 5th.
I got a little note from Yahoo this morning telling me that starting February 5th, they are going to take into account a “quality score” when running ads.
This makes sense from a user’s point of view. When I read an ad, I want to click on something and go to a page that is relevant. From my point of view, (the one who has to now figure out how this new algorithm is going to work) it stinks!
What can we do…once one Yahoo headache is over, they find a good way of creating a new one!
Just wanted to give everyone a heads up of what’s going to begin February 5th. If you want to follow this link, it will explain in better detail how they are going to rank your ads and “other important things you need to know.”
Happy Searching!
