February 8th, 2007 by Cassie Carson
Clean Up Your Act With Some Quick & Easy Organizational Tools!
I think we can all agree that PPC advertising can at times be a bit overwhelming. There really is no one way to do it or to know exactly what is going to happen the next day. I just want to help you organize yourself and your campaign on a daily basis.
We look at our results everyday, which helps stop immediate damage, but can be very time consuming. So here are two tools you can use called Script to do’s and A-B Testing to help make every day a little better.
Script to Dos help you make changes to your campaigns everyday to keep up with the changing times. Also by tracking what you do, you can see when the last time you changed an ad or reviewed a particular account was.
A-B Testing is for best practices. This way you can compare ads in the same ad group and find out what way gets the better click through rate. You only have 2 short sentences to sell someone…no pressure! This tool helps you track every time you want to compare something to see which ad is better. *Caution* - Just remember to only change one small variable at a time.
I realize you probably aren’t saying “oh my gosh, I can’t believe I never thought of this’, because I’m sure some similar idea came to your mind. I just want to make sure it gets put down on paper, or computer…it does help!
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