February 6th, 2007 by James Omdahl
I have said it before and I will say it again - links are REALLY important in the world of SEO. And until yesterday, you never really had a very good way to accurately tell how many links Google indexed for your web site. Sure, you could try to use the “link:” operator - but the links list that was shown was incomplete, so it was pretty much useless.
But now Google has released new link reporting tools under its Webmaster Central service. Once you have logged in and verified that you are the owner of your site, you will be able to:
- View a fairly complete list of the external links Google has indexed from your site
- View a list of the internal links Google has found on your site
- See what pages you have external links pointing to
- See a “last found” date for your links so you can see the last time that link was indexed
- Download a list of links from an entire web site
Overall, this is a pretty cool addition to Webmaster Central, and it is thoughtful (not sure if that is the right word) of Google to make this data only accessible to the site owner. If anything, it will give me one less reason to go to Yahoo! for link data. Yay!
To get a detailed rundown of the new link tools, and some commentary on the pluses and minuses of the tools from the Godfather Danny Sullivan, check out the Search Engine Land post on the topic here.
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