Google Rocks This Week!
Google just seems to be full of new and fun tools this week in the PPC world. As Penny mentioned in her article yesterday, they put in new quality score columns this week and are going to start with a new algorithm next week. And today we got email stating that they are going to allow us to pause and un-pause keywords. . I think they just want to keep us on our toes!
Now this pausing/un-pausing keyword tool might not get everyone as excited as I am, but it’s definitely going to be a time saver in the long run. If you guys run your PPC campaigns like we do then you know if a term has a high cost per conversion or no real conversion at all, then you delete it (after trying to fix the landing page and what not).
Well, we think the keywords that we start off with are pretty good keywords (we wouldn’t bid on them in the first place if we didn’t) so even when we delete a term we always keep them in a our script to do’s (Cassie talked about this last week), but some times you have to delete up to 50 terms in one Ad group and retyping all these out and recording them gets a little tiring. I feel like today Google read my mind.
Now we don’t have to delete the terms, we can just pause them and if we can ever really figure out what Google actually likes then we can turn them back on. Talk about a great Friday!
Now I may not be happy with Google next week when they change their algorithm and our Ads get messed up again- As for today I am happy as a clam with them (although I don’t think clams can actually be happy doing PPC…but does that really matter?)!
Happy Searching!
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